What does it actually take to win more customers in today’s market? According to Matt Higgins — high school dropout turned NYC press secretary during 9/11, Guest Judge on Shark Tank, and bestselling author of “Burn the Boats” — the businesses that succeed aren’t leaving room for hesitation or fallback plans. They commit fully, act faster, and eliminate the gaps where opportunities are lost.

In this session, you’ll learn:

• Why eliminating “Plan B” leads to faster decisions, stronger execution, and better outcomes
• How top operators channel pressure and urgency into a competitive advantage
• What it looks like to trust your instincts and commit fully—without waiting or second-guessing
• How AI supports a Burn the Boats approach by helping you act instantly and capture every opportunity

If you’re looking to drive more revenue, improve customer experience, and adopt the mindset needed to win in an AI-first world, this session is for you.