Introducing Lead Syncing with CDK CRM: A Game Changer for Auto Dealerships

At Podium, we’re always working to make your life easier and help you drive more sales. That’s why we’re excited to announce our latest integration that will change the way auto dealerships manage their leads: Lead Syncing with CDK CRM. 🚗💥

Say Goodbye to Manual Lead Management

If you’re an auto dealer, you know the drill: new leads come in from a variety of sources—Kelly Blue Book, Car Gurus, your website, and more. Managing all these leads can be a headache. But now, thanks to this seamless new integration, all your leads will be collected and communicated through Podium.

Connecting the integration is a breeze! You will need to begin the integration process in Fortellis Marketplace and complete the installation in your Podium Integration Marketplace, you’ll be up and running in no time. You can filter which leads you want to see in Podium and customize the lead sources you want to include or exclude—giving you full control over the process.

Real-Time Syncing = Faster Response Times

Time is money, and in the world of auto sales, speed matters more than ever. With this new integration, as soon as leads are captured in your CDK CRM, they will automatically appear in your Podium inbox. 

That means no more waiting around to get the right information into the hands of your sales team. With real-time syncing, your team can engage leads as soon as they’re collected, drastically reducing the response time—and we all know how critical that is to closing a deal. 

24/7 Personalized AI-Powered Response

Here’s where it gets even better: If you have Podium’s AI responder enabled, our smart AI will automatically read the lead’s inquiry and craft an engaging response, ensuring that customers feel heard and valued—24/7. This is a huge time-saver, especially if leads come in after hours. The AI can jump into action right away, keeping that momentum going and nurturing your new opportunities.

Context is Key

We know how important it is to have all the information you need when you’re speaking to a customer. With the Lead Syncing integration, you’ll get full context on every lead, including when it was created and when it was updated in your CDK CRM system. This context is reflected directly in the contact record in Podium, so your team will always have the insights they need to engage leads effectively.

Plus: Lead Writeback for Seamless Syncing

Want even more power? With our Lead Writeback Integration, all the leads collected via Podium—whether through Webchat, Phones, or Lead Forms—will be sent back to CDK CRM, with all the necessary info intact. This keeps both systems in sync, ensuring that your lead data is always accurate and up-to-date.

Ready to Get Started?

Connecting this integration is simple, and your Podium account manager or support rep is ready to guide you through the process. Once you’re up and running, you’ll enjoy the benefits of streamlined lead management, faster response times, and AI-powered efficiency. 

Reach out to your Podium account manager today to learn more and start making the most of this powerful new integration.