The way people find a business changed this year. Instead of scrolling a page of results and comparing a few options, your next customer asks an AI, gets one recommendation, and books it. Most businesses have no idea whether they’re in that answer.

Every business can now publish endlessly and reply in seconds. Being worth noticing is the only part that’s still hard.

Seth Godin saw this coming further out than most. In 1999 he coined permission marketing, the idea that a business earns the right to someone’s attention by being useful enough that people choose to hear from it. He’s written 21 international bestsellers translated into more than 35 languages, including Purple Cow and This Is Strategy, is an inductee of the Marketing Hall of Fame, and sold his first internet marketing company to Yahoo before most businesses had a website.

Watch is session on earning attention when AI stands between you and your customer. You’ll walk away with:

• How AI decides which businesses to recommend, and what puts you in that answer
• Why your reviews and response times now feed the systems doing the recommending
• The point where automating a customer interaction starts costing you trust
• What Seth would focus on first if he were building a business today